Ian Singleton

I’m a Content Developer!

Posted in Uncategorized by iansingleton on April 20, 2011

I’ve been casting around for a while now to describe what it is that I do. I found the following in a job advert for duarte.com

Do you love to tell stories?

Do you pride yourself on being equal parts intellectual acrobat and lyrical heavy-lifter who can deliver idea after idea long past the point when everyone else has run dry?

Is communicating ideas powerfully one of your core values? Are you a systems thinker who thrives on a deadline? Could you see yourself as a screenwriter?
If you have experience in message development, product positioning, or speech writing, you might be a content developer and not even know it!

A little about you
You communicate with passion, in-depth knowledge, and demonstrated experience in business or process analysis, marketing strategy, promotional copywriting, journalism, interaction design or a related field.

You’re a strategist who can execute. You push beyond fact-regurgitation and simple copy-editing; you consistently add new perspective and value to client content. You dig through dense content to uncover essential truths, then bring them to life on the stage, the page, or the web.

You’re a deft client wrangler. You can take command of a room in a discovery meeting or content brainstorm. You are a quick-read of client needs, and you can go “toe-to-toe” with Directors, VPs, and C-level executives, quickly earning their confidence and offering fresh perspectives and insights. You earn respect for making the complex simple and the invisible visible.

A little about the position
The content developer role centers on researching and understanding client messages, coaching clients in more effective ways to convey their content, and executing concepts, storylines, and data in written form to provide a design team with everything they need to build an engaging and compelling visual presentation.

Typical project activities include:

  • Interviewing stakeholders
  • Investigating audience, business and technical requirements
  • Reviewing competitive positioning and strategy
  • Creating interesting and compelling narrative structures
  • Developing visual metaphors
  • Writing marketing and technical copy
  • Writing scripts and speaker notes for various speakers
  • and otherwise building the logical framework for compelling, informative communication

Additionally, you will work with our design teams on a daily basis to turn concepts and information into visual explanations, diagrams and multimedia presentations.


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