Ian Singleton


Posted in Uncategorized by iansingleton on April 27, 2011

I’ve written before now about the Chris Anderson book, Free. I went to listen to Anderson when he appeared in Bristol to launch the book.

This Free isn’t about that. It’s about the fact that tonight I’m going for a beer with a developer who has offered to do some work for me. For free. That’s the first time ever that a developer has offered to do that.

In film production, especially, a huge amount of work wouldn’t get done if the crew didn’t work for free. The overwhelming majority of shorts are made with crews who are working unpaid. The same applies to lots of the no-budget (hence the description) features that get made.

Why is this? I think it’s because people work for free on a film in order to get experience, to pad out their credits list and to find new collaborators. Software developers don’t think in the same way.

You wouldn’t expect the plumber to come round and fix the cistern for free. Or the woman who makes your curtains to knock them up for nothing.

And there’s a great rant from a screenwriter about why he won’t read your script for free here



Posted in Uncategorized by iansingleton on April 23, 2011

I’ve long been interested in the idea of being able to pack all of my possessions into a Transit van. I no longer own anything that I can’t carry myself.

A couple of summers ago, there was an article in the Sunday Times about this. http://guynameddave.com/100-thing-challenge/ The Hundred Thing Challenge.

And all of a sudden, it’s resonated with a whole bunch of other people. From Jonathan Fields – here – to Selina Barker – here

I’m a Content Developer!

Posted in Uncategorized by iansingleton on April 20, 2011

I’ve been casting around for a while now to describe what it is that I do. I found the following in a job advert for duarte.com

Do you love to tell stories?

Do you pride yourself on being equal parts intellectual acrobat and lyrical heavy-lifter who can deliver idea after idea long past the point when everyone else has run dry?

Is communicating ideas powerfully one of your core values? Are you a systems thinker who thrives on a deadline? Could you see yourself as a screenwriter?
If you have experience in message development, product positioning, or speech writing, you might be a content developer and not even know it!

A little about you
You communicate with passion, in-depth knowledge, and demonstrated experience in business or process analysis, marketing strategy, promotional copywriting, journalism, interaction design or a related field.

You’re a strategist who can execute. You push beyond fact-regurgitation and simple copy-editing; you consistently add new perspective and value to client content. You dig through dense content to uncover essential truths, then bring them to life on the stage, the page, or the web.

You’re a deft client wrangler. You can take command of a room in a discovery meeting or content brainstorm. You are a quick-read of client needs, and you can go “toe-to-toe” with Directors, VPs, and C-level executives, quickly earning their confidence and offering fresh perspectives and insights. You earn respect for making the complex simple and the invisible visible.

A little about the position
The content developer role centers on researching and understanding client messages, coaching clients in more effective ways to convey their content, and executing concepts, storylines, and data in written form to provide a design team with everything they need to build an engaging and compelling visual presentation.

Typical project activities include:

  • Interviewing stakeholders
  • Investigating audience, business and technical requirements
  • Reviewing competitive positioning and strategy
  • Creating interesting and compelling narrative structures
  • Developing visual metaphors
  • Writing marketing and technical copy
  • Writing scripts and speaker notes for various speakers
  • and otherwise building the logical framework for compelling, informative communication

Additionally, you will work with our design teams on a daily basis to turn concepts and information into visual explanations, diagrams and multimedia presentations.

GTD and the paperless office

Posted in Boddd by iansingleton on April 18, 2011

For the first time ever, I’ve just written to a productivity consultant to ask if he’s ever come across anything to do with “GTD and the paperless office”.

David Allen in Getting Things Done writes about having a filing system available such that the documents you need appear on the day when you need them. But I can’t find anything that allows me to do the same thing in the digital realm.

And so it begins again…

Posted in Uncategorized by iansingleton on April 6, 2011

I’ve just bought myself this from here http://amzn.to/hk97ns