Ian Singleton

The Day Of The iPad

Posted in Uncategorized by iansingleton on January 27, 2010

Over the last month or so, the hype about Apple’s announcement on Jan 27th has jumped transgenically from the tech press to the mainstream media (I’m writing this so that I can look back on it after we find out what it’s all been about).

One of the articles that struck me the most is here and it contains the following quote:-

So, now here is the model that makes it worth doing – content as paid applications. Apple has gotten everyone much more comfortable paying for apps with the IPhone. And books (especially textbooks) are so expensive that consumers will have a much easier time paying for that content in a vastly more immersive form and engaging form. Plus, unlike subscriptions and paywalls, the consumer gets something physical(ish) – the application.

I think the best part of this will be for self-publishers though. Any author/content creator will be able to hire a developer to build a nice application around their content for a small fraction of what it would cost to self-publish in traditional forms. I would especially expect to see established authors who won’t need to do a ton of marketing becoming their own content production companies.

Finally, this will give rise to a new breed of content-creator which will be a author-designer-photographer-researcher-etc-etc hybrid which is already where we have been heading with the web. This should just accelerate that.

Let’s see


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