Ian Singleton


Posted in Uncategorized by iansingleton on December 11, 2009

The more I think about the previous post, the more I realise that it’s this that is the big difference between the media world in which I started work and the media world of today.
Once upon a time, what locked the “media professional” into the relationship was his or her ownership of the means of distribution.

Once you take that away – and the figure that gets bandied around is there are a billion videos on Youtube – then it gets harder and harder for the “media professional” to justify their presence in the content creation process.


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