Ian Singleton

About Me

The big thing for 2010 is content on the Web. I’ve spent all my working life creating content – videos, TV programmes, rich media websites, mobile video applications – in all parts of the world.

I come from what is now called a “Traditional” or even “Old” media background. And yet I was shooting video for internet distribution as early as ten years ago – you can find out more about that here – and founded a broadband content company before Youtube was even incorporated – again, more about that here

So this is here partly as a platform for my work but also as an opportunity to write about my thinking about how we create content, how we engage with it as consumers and how we turn it into a business.

When I did my last mathematics exam at school, the exam paper instructed candidates to “show your working”. Which is what this blog is about….